It’s very easy to divide and delegate your plans for the future into tiny, isolated pieces. Putting people to work on their own little niche, somewhat detached from the rest of the flow of improvements. And that’s usually a very efficient way of making progress on many fronts concurrently.

But every now and then it’s good to come together on a single project or feature for an all-men-in sprint. We like to call that The Swarm.

We go into Swarm Mode when we’re just days from launch. It’s a time where roles blend together and the sense of purpose and unity is heightened. We’re all in this launch together.

When you’re done, it’s a moment to bask in shared appreciation of the accomplishment. Good times.