- David Pogue: How can companies churn out such bad design?
- “But you don’t have to have an M.B.A. to understand that refusing to compromise on design, for any reason, can lead to fantastic commercial success. Look at Apple, Google, Sonos, R.I.M. (makers of the BlackBerry), or (in its glory days) Palm. So what goes through the minds of executives who don’t sweat the small stuff? Don’t they realize that critics and bloggers will find and publicize the limitations? Don’t they realize that customers nowadays can compare notes, can warn each other away?”
- You need to sell things which can not be copied
- “When copies are free, you need to sell things which can not be copied. Well, what can’t be copied? There are a number of qualities that can’t be copied. Consider “trust.” Trust cannot be copied. You can’t purchase it. Trust must be earned, over time. It cannot be downloaded. Or faked. Or counterfeited (at least for long). If everything else is equal, you’ll always prefer to deal with someone you can trust. So trust is an intangible that has increasing value in a copy saturated world.” [via MH]
- Trent Reznor: Why won't people pay $5?
- “And then Reznor ended the hoopla last week when he reported on his blog that 154,449 people had downloaded Niggy Tardust and 28,322 of them paid the $5 as of January 2. In the blog, Reznor suggested that he was ‘disheartened’ by the results.”
- Daring Fireball’s “Translation From PR-Speak to English of Selected Portions of Yahoo CEO Jerry Yang's Company-Wide Memo Regarding the Microsoft Takeover Bid”
- “We very much want to say ‘no’ but can’t figure out how without triggering a shareholder revolt.”
- A message to MacBook Air haters
- “Some journalists get so close to the truth it hurts, yet miss the large print. ‘OMG! The unit is all sealed and self-contained like the iPod!’ Yes… the iPod. That huge failure. Also, the iPhone. Stunning disappointment that it was. I mean, jeebus, why would Apple make ANOTHER device incredibly simple? Clearly the market has spoken, and it wants tons of ports and screws and geegaws and flippers… no, wait, no it doesn’t.”
- Online PO Boxes from Earth Class Mail
- “With an online PO Box you’ll manage your postal mail as easily as your email View scanned images of your sealed envelopes online, then choose to have your mail securely scanned into a PDF document, recycled, shredded or forwarded to you or someone else.”
- Fast Food: Ads vs. Reality
- “Each item was purchased, taken home, and photographed immediately. Nothing was tampered with, run over by a car, or anything of the sort. It is an accurate representation in every case. Shiny, neon-orange, liquefied pump-cheese, and all.”
Evan
on 08 Feb 08Aw, can’t get to the Pogue article without a subscription. =(
Justin Bell
on 08 Feb 08Apple have really brought out the morons with the MacBook Air release. I just don’t understand why so many people seem to think that this laptop is dud simply because it doesn’t meet their personal requirements. I still can’t get over how many tech “journalists” think a sealed battery is the end of the world. There have been over 6 laptops bought over the years in my family, and no one has ever bought a spare battery. Maybe I’m just having a bad day, but the internet seems to have been particularly stupid the last few weeks—back-to-work blues, perhaps?
mkb
on 08 Feb 08Well, in my experience, batteries lose capacity before the laptop becomes useless, so it would be nice to be able to buy a spare for that case.
Martin
on 08 Feb 08Don’t you hate it when someone has the same idea then actually spends the time doing it :-) The marketing vs reality photos are great.
ben
on 08 Feb 08My guess would be that most people thought the Niggy Tardust album just wasn’t very good. The fact that 150k people downloaded it based on Trent Reznor’s name alone is pretty good, but personally I thought it was a bit crap. The poor conversion rate doesn’t prove anything about the business model.
Adam
on 08 Feb 08I’m not usually one to defend the fast food industry. Now I’m not trying to say that any of us should ever eat at these restaurants, BUT it seems to me that the biggest difference between the “Ads” and “reality” was the quality of the camera, lighting, and photographers skill. Half the pictures are blurry.
Since this is the “trust” edition, I think this bears mentioning. Despite the glossy, fantastic ads, people don’t expect their fast food to look or taste that great. That’s why they are still in business.
Kevin Mackie
on 08 Feb 08“But you don’t have to have an M.B.A. to understand that refusing to compromise on design, for any reason, can lead to fantastic commercial success.”
The implication is that having an MBA will help in this regard – I have to admit I haven’t seen that to be the case. Not saying those with MBAs do any worse than those who don’t, but I haven’t seen them do any better.
Randy
on 08 Feb 08Looks like the food photographers were doing their job. How many people bake a cake or cook a recipe from a cookbook and it turns out exactly like the photograph in the book?
*disclaimer: I am married to a food photographer.
August
on 08 Feb 08RIM? Is he serious? They’re a bureaucratic nightmare of a company, and their products are all about compromise (I worked for them, and I know).
Peter Cooper
on 08 Feb 08I’m more surprised why more people didn’t pay for the Radiohead album. I paid $10 for In Rainbows, but supposedly over half paid nothing! The Saul Williams album I can understand. I downloaded it for free and it was crap. But if it wasn’t, $10 would have been a good deal.. so boo, hiss to those people who liked it and wouldn’t even pay $5! (Or hey, perhaps only 18% of people liked it, Trent!)
Paul
on 08 Feb 08The reason I think the MacBook Air is pretty pointless isn’t because I think it’s crap or because of battery life or any of these other reasons; it’s just that it isn’t that big of a difference to me. You can get a regular ‘ole MacBook that is just two pounds heavier and a 1/4” thicker for way less money and have better specs? Is five pounds really that much c’mon? and really 1/4 of an inch? ANd yeah the thinnest part is .16 inches or whatever but the thickest part is the only part that matters! I say spend less, get more and screw the extra two pounds. Plus, I personally don’t care about weight or height or width. I carry around my 17”, 1.6” high, 9 pound hp all the time, all over school with my books just fine. I really don’t mind :) But that’s just me.
Michael
on 09 Feb 08Paul – that’s just you man.
I’ve had like 5 laptops in the last 7 years and only the first one had a built-in CD drive and I sold it 6 years ago and from that time I only wanted to buy a lightweight laptop WITHOUT a CD (I just bought the external one and it’s sitting on my desk).
I used to carry my first, 6-pound laptop to the University and it was just too heavy with all the books, especially when I spent all my day at the Uni… so by the end of the day my back was hurting and I believe I’m quite strong and sporty type of guy.
Since then I moved to 4-pound range laptops and tablet pcs (Toshiba M200 and now Lenovo X60T – 3,8 pounds) and it makes a huge difference. I no longer study but I still carry my tablet around and it’s just great no to have these additional 2 pounds.
My wife has a Fujitsu P1610 which weights… 2 pounds!
And c’mon, how many times per day do you use Cd/DVD???
I’ve just seen so many executives (especially female executives) being given a 6-8 pound laptops from their companies and being forced to carry it around on their business trips… and when they saw my lightweight tablet, they were like “wow”... but when they saw my wife’s tiny tablet they were like “wow wow I want one!”.
You have no idea how many people would love to have lighter laptops… but they either don’t have a choice… or never new they had one…
Although I’m not a Mac guy, I must say, that MBA is without a doubt the most beautiful laptop I’ve ever seen… If it only had the touch or pen-enabled screen like my X60t, I’d be sold. It’s not a big con, I’ve just worked with tablet pcs for far too long – but that’s just me.
Justin Bell
on 09 Feb 08Peter Cooper: Some people only decide whether they like an album or not after a few complete listenings. Add in the “don’t have too much money at the moment” factor and it’s very easy to see how even normally generous fans might not pay for something that is offered for free by people who already have a lot of money.
Clark
on 10 Feb 08I can’t believe people eat that crap on a regular basis and actually enjoy it.
The Hype
on 11 Feb 08Wow…how many times have you thought about how that Big Mac looks nothing like the commercial?! Brillant!
Web Designer Group
on 13 Feb 08I can’t access to original artical, how can i know?
This discussion is closed.