Some recent posts at the 37signals Product Blog:

Liven up your pages with embedded Google maps
Embedded Google maps are a great way to add info to Backpack pages (or Basecamp posts, etc.)...You can also embed a set of driving directions, a local search, or maps created by other Google users.

maps

Backpack is PC Magazine’s Site of the Week
“Backpack is an incredibly easy-to-use Web-based organizational service. This deceptively bare-bones-looking app provides straightforward functionality you can use to organize a wildly varying array of projects. The genius of Backpack is that it’s so basic. It’s like having an online loose-leaf notebook to use as you please.”

Intro message best practices for getting people started in Basecamp
A thoughtful intro message can help Basecamp users hit the ground running. This post contains several examples of successful, personalized messages Basecamp customers use to get others up and running with Basecamp.

Another thoughtful Basecamp welcome message
“Together we’ll use it to keep all our notes, files and drafts in one place. And whenever you have something you’d like us to take a look at, just upload it here and we’ll comment right back.”

A new Campfire notifier plugin from Bruce Williams
“I’m aware there are a couple campfire_notifier plugins floating out there, and all certainly have their merits. I wrote mine specifically to address the need for custom messages and to support the full range of CruiseControl.rb events—which I didn’t find elsewhere.”

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