I was just reading the Economist on my iPad at lunch, and I’ll be damned if that’s not one of the best-executed apps on the platform. I’m impressed over and over by how simple and perfect it is.
The experience is massively superior to print. No issues piling up, no guilt when you only read half an issue, nothing extra to stuff in your bag, new issues available to download the second they are released, and so on.
And the app doesn’t have any of the downsides of other magazine apps. The typography and layout and illustrations look beautiful and they exactly match the print magazine. It feels 100% like the real Economist, not a digital imitation. The app is lightning fast and just the tiniest amount of chrome frames the page for navigating.
I don’t get to say this often: it’s a perfect execution.
Link: The Economist on the App Store.