Price it low
“If you’re not worried that you’re pricing it too cheap, you’re not pricing it cheap enough. That’s the best advice I can give you about Pricing in a single sentence. Never ask, ‘How much might someone be willing to pay for this?’ Ask instead, ‘At what price could I sell a huge number of these?’ Read the biographies of Henry Ford and Sam Walton and you’ll learn that this was the one question asked by both men throughout their lives.”
NPR interview with author of 'Gotcha Capitalism'
“Bob Sullivan’s latest book is about the hidden fees found in many phone, cable, credit card and other bills. All told, he says, corporations are nickel-and-diming their customers to death — or at least to the tune of $1,000 or more a year.”
Gapingvoid offers advice to tech businessmen
“To all you corporate MBAs out there, here’s a little tip. When you planning on how to embrace the brave new world of Web 2.0, the first question you ask yourself should not be ‘What tools do I use?’ Blogs, RSS, YouTube, Twitter, Facebook- it doesn’t matter. The first question you should REALLY ask yourself is: ‘How do I want to change the way I talk to people?’”
Steven Pressfield’s “The War of Art”
“There’s a secret that real writers know that wannabe writers don’t and the secret is this: it’s not the writing part that’s hard. What’s hard is sitting down to write. What keeps us from sitting down is Resistance.”
Sinatra and social proof
“Step 1: Take the problem your product solves and find groups or niches who are particularly known for encountering that problem. Step 2: Show your popularity with most — or, preferably, all — of these niches.”
Microsoft warns businesses of impending autoupdate to IE7
“Microsoft has warned corporate administrators that it will push a new version of Internet Explorer 7 their way next month, and it has posted guidelines on how to ward off the automatic update if admins want to keep the older IE6 browser on their companies’ machines.”
Microsoft Word users abandon ship
“Like Howard Beale in Network, many longtime Microsoft Word users are mad as hell, and they’re not going to take it anymore. So they’re abandoning Word in droves, turning instead to Google Docs and other more elegant, intuitive, user-friendly apps such as Scrivener, WriteRoom, and Buzzword for all their word-processing needs.” lets you put a contract out on yourself
“The Commitment Contract concept is grounded on two well-known principles of behavioural economics: (1) people don’t always do what they claim they want to do, and (2) incentives get people to do things…Today’s health-conscious and socially-conscious business market was ripe for a free and accessible forum to help people create Commitment Contracts and follow through on them.”
15 amazing coincidences
“This is a list of 15 of the most incredible, unbelievable coincidences.”
The story of Morganna the Kissing Bandit
“A Kentucky native, Morganna was 17 when she attended a 1971 Cincinnati Reds game and a friend dared her to run out on the field at Riverfront Stadium and give Pete Rose a kiss. Rose swore at her for the intrusion, then called her and apologized the next day. It was the first of nearly two dozen big-league baseball kisses and one of hundreds involving entertainers and other athletes for Morganna, who realized the value of publicity. A Cincinnati sportswriter dubbed her the Kissing Bandit.”