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The right time to take on investors

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Excerpt from Episode #13: Addressing criticism of 37signals (Part 1 of 2) of the 37signals Podcast (transcript):

David: That’s the main push-back that we have is not that venture capital is bad; It’s that venture capital is bad when applied to businesses that do not have excessive capital needs. Because then it creates all these sort of distortions, where the money has to be spent and it’ll have to be spent on, well, hiring more people, because that’s really the one major expense that web startups have.

And then you get into all these sort of problems where you have a vastly over-staffed startup, because that’s what you have to spend your money on, so that’s what you will spend your money on. And you get, oftentimes, big, crufty, overbuilt products, instead of just focusing the same idea on a much smaller team that doesn’t require millions of venture capital and can get out the door with something simpler and build a real business around it.

Jason: Maybe once you have a success, once you have customers, once you have a track record, once you have a clear path, and then you feel like, for whatever reason, you need more money to do something else, then, OK, maybe it makes sense for some companies. So expanding operations, once you actually have operations, may make sense.

But you don’t expand operations upfront when you have nothing. You first build operations. You first build for a few years. You first build some profits and some customers before you want to do that.

David: Would you go out and start, let’s say, 500 McDonald’s before you even know what the menu is, before you’ve even designed your hit burger yet? No, you wouldn’t. You would run one franchise until you’ve really honed how that thing is going to work, how a single store can be profitable, can make a space for itself.

Visuals

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Some of the images we’ve been sharing lately in our internal Campfire chat room.

desandro portfolio David DeSandro overlays black paths with dots on top of the screenshots. You hover a dot to get part of the story so there’s a narrative weaving down the whole portfolio. Pretty neat.


observatory First images from the solar dynamics observatory.


type legal pad Pretty type on Oscar and Ewan About page. Seriously beautiful stuff on rest of the site too (like this legal pad).

Continued…

Everybody wants to be Michael Jordan

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David speaking in Episode #13: Addressing criticism of 37signals (Part 1 of 2) of the 37signals Podcast (transcript):

Everybody is so quick to do to the congratulations game whenever somebody gets acquired: “Oh, that’s so wonderful. You got acquired.” I mean, it is wonderful that somebody made a lot of money, I guess.

But in many ways, we should be offering condolences. Condolences on the future innovation of that product. Condolences to the customers who are just going to be sucked into this thing that is now way more likely to go stale. And condolences to the poor acquirer, who will probably not see a return on investment for this pickup…

I think there are tons of great companies who could have been million dollar companies that get killed in the process, in the pursuit of trying to become a billion-dollar product. And I think that the VCs are part of that. They are part of killing great million dollar companies because they infuse all this money, they blow up the idea way too early…

Everybody wants to be Michael Jordan. We look at Google and eBay, and a handful of vastly profitable billion-dollar businesses and people think that the road to that goes through the VCs. If they want their shot at being the Google, they have to go that path and that is really appealing.

They forget that the odds of that happening are vanishingly small. They forget the fact that they could just aim to be a million dollar business and they’ll probably be a lot better off. They’ll probably have a lot higher odds of success, but it’s just not as sexy.

It’s really sexy to swing for being a billion-dollar business and I can totally see the appeal of that. But just like we don’t encourage schoolchildren everywhere to think they’re going to make it into the NBA, we shouldn’t be encouraging startups everywhere to think they’re going to be the next fucking Google.

How do I find an open source developer?

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A reader asks:

I have a question that I hope you can help me figure out. I am actively looking for a developer that I can team up with to continue updates, etc. on my web-based application.

You mention in ‘Getting Real’ finding people via open source and I was wondering if you used a particular website for finding open source developers or how you do go about finding someone reputable. Thanks!

GitHub is a good place to find people based on their open-source contributions. Typically, if you want to find an open source developer, you need to follow one or more open source projects and see who is committing actively. It’s not really a smorgasbord affair — at least, not if you want to find quality contributors. (And there’s always our Job Board if you want to place an ad that reaches out to developers.)

This week in Twitter

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Highlights from this week’s 37signals staff posts at Twitter.

37signals @37signals: REWORK is the third most “heavily highlighted” Kindle book right now: http://kindle.amazon.com/popular_highlights/books

Jamis Buck @jamis: One thing running has taught me is that real change comes slowly, and that’s not a bad thing.

DHH @dhh: Awesome visualization of the first five years of Ruby on Rails commits: http://bit.ly/bRdrSd

Jason Fried @jasonfried: Money doesn’t make you smart, it just makes you rich.

Kiran Max Weber @kiranmaxweber: BBC: Global Visual Language – http://ow.ly/1Hzkr and http://ow.ly/1Hzvn. via @research_london

Matt Linderman @mattlinderman: NPR streaming new albums from The Dead Weather, The National, and LCD Soundsystem. Good stuff. http://n.pr/15yNnh

37signals @37signals: RT @nsls: Sarah’s interview with @dhh, co-author of Rework RT @librarybeat: Longshots 232: Rethinking Your Work http://bit.ly/c1tizn

asianmack @asianmack: It’s easy to go overboard with fancy CSS and JS just like it was easy to go overboard with fancy Photoshop filters in 1997.

Ryan Singer @rjs: I snuck a peak at “HTML5 for Web Designers” and it is short, pithy, fun and exactly fits the bill http://bit.ly/awMW5G

uptonic @uptonic: It’d be nice if Twitter included the person’s bio in their new follower emails, when available.

Jamis Buck @jamis: I’m really loving the iPad as a writing platform. Using @mywritingnook and liking it, for the most part.

Ryan Singer @rjs: Bullet lists with more than seven items probably shouldn’t be bullet lists.

Matt Linderman @mattlinderman: Pioneer Zephyr = gorgeous 1934 train. Details: http://bit.ly/c4iach Cool pics: 1) http://bit.ly/bsV0Iv 2) http://bit.ly/947clU. (via SM)

DHH @dhh: Won the Cayman Interseries enduro race at Road Atlanta this weekend. Highlight reel: http://bit.ly/dAVomM

Sam Stephenson @sstephenson: I.e. = in other words. E.g. = for example. Viz. = which is to say. N.B. = I’m a jackass.

Why is business writing so awful?

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An excerpt from Jason’s latest column in Inc. Magazine: “Why Is Business Writing so Awful?”

When you write like everyone else and sound like everyone else and act like everyone else, you’re saying, “Our products are like everyone else’s, too.” Or think of it this way: Would you go to a dinner party and just repeat what the person to the right of you is saying all night long? Would that be interesting to anybody? So why are so many businesses saying the same things at the biggest party on the planet—the marketplace?...

Unfortunately, years of language dilution by lawyers, marketers, executives, and HR departments have turned the powerful, descriptive sentence into an empty vessel optimized for buzzwords, jargon, and vapid expressions. Words are treated as filler—“stuff” that takes up space on a page. Words expand to occupy blank space in a business much as spray foam insulation fills up cracks in your house. Harsh? Maybe. True? Read around a bit, and I think you’ll agree.

Read the full piece.

inc

On Writing: Accentuate the positive

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A potential new customer saw a coupon code at our site and asked us for an additional discount on Highrise.

Initial draft of a response:

I’m sorry, but we don’t offer any discounts or special pricing beyond what is published on our website. If you’d like to signup for a new paid account today, you’ll have the 30 day free trial, but we can’t offer any additional discounts on subsequent months. Sorry about this.

Seemed negative so went back to the drawing board:

We’d love to have you as a customer. I think you and the business will be very happy with Highrise. When you signup for a trial account, you automatically get 30 days free time before you’ll be charged. On top of that, if you use 37HRWEL as the coupon code, you’ll get 20% off the first month. That’s the best offer we have available right now.

I hope you guys will come on board. Have a great day.

Says about the same thing without the sorrys and nos. 1st way: sorry, don’t, can’t, sorry. 2nd way: love, very happy, free time, on top, best offer, hope, great day. Tone makes all the difference in the world. Which way would you rather buy from?

This week in Twitter

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Highlights from this week’s 37signals staff posts at Twitter.

Ryan Singer rjs: Check out the bold black design at http://www.charlierose.com/ Dig the guest photos on the permas http://bit.ly/9DuVj9

DHH dhh: The giants of tech are dominated by life’s-work founders: http://bit.ly/cFeqPT—not a lot of flippers in that hall of fame.

Jason Fried jasonfried: Notes by @lukewdesign about my talk at the Web App Masters Tour. http://bit.ly/9FkWgd #uiewamt

Sarah Hatter sh: Stop whatever you’re doing right now and tell someone you appreciate them. It will be good for you.

Mark Imbriaco markimbriaco: Just had a great chat with @joshowens for the inaugural Webpulp.tv interview.

Ryan Singer rjs: The perma pages on Bygone Bureau are beautiful http://bit.ly/8YQzy3 – @sleepoversf did the design http://bit.ly/9syeLx

DHH dhh: Acquisition economics: AOL bought ICQ for $300-400M in 1998, sells it for $187M today. ~$400M loss with expenses? http://nyti.ms/bhbUTU

Jason Fried jasonfried: 93% of AAA-rated subprime-mortgage-backed securities issued in 2006 are now rated as junk: http://nyti.ms/9ElC5Y

John Williams j_m_williams: An ounce of loyalty is worth a pound of cleverness. —Elbert Hubbard

Continued…

Product Blog update: Preview of WYSIWYG in Basecamp, new extras for Highrise, and more

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Some recent posts at the 37signals Product Blog:

Highrise
Tout lets you templatize your email campaigns and track the results in Highrise
Tired of re-writing the same e-mails? Tout lets you templatize your emails so you can reach out to potential customers, journalists, and bloggers faster and then analyze the results. And it now integrates with Highrise. That means the people you pitch to are automatically added to your Highrise address book.

Tout_events_integration

Create customized letters for your Highrise contacts with LetterGenie
LetterGenie is a web-based program for creating customized letters using your existing contact database — and it integrates with Highrise.

[Case study] UK’s largest graduate job website uses Highrise to manage thousands of business contacts
“On our desktops, we have it hooked it into our VOIP phone system so we can just ‘click-to-dial’. It’s fast and easy. Using the iCal feeds, our tasks appear on our Google Calendar’s and iPhone calendars, so we’re always aware of what to do next. Integration with Mailchimp means we can see who received our newsletter and whether they opened it, right in Highrise. The export functions & API are very simple for extracting data, so we use these to make extra reports and spreadsheets when the need arises.”

How to export Highrise contacts by tag
“Can I select the contacts I want to export by tags?”The answer: Yes. When viewing a group of contacts filtered by tag, you can choose “Export contacts tagged…” at the top of the right sidebar to download a vCard containing just those contacts.

Basecamp
A preview of the new Basecamp messages and comments editor
The new editor (a WYSIWYG – “What You See Is What You Get” – editor) lets you turn text bold or italic without having to know the special “Textile” formatting codes you used to have to use. You can also create bullet lists and numbered lists by just clicking a button. No more battling with Basecamp just to make a bullet list or some bold text in a message.

New-basecamp-editor2

Continued…

This week in Twitter

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Highlights from this week’s 37signals staff posts at Twitter.

Jasonfried-avatar_normalIf someone doesn’t understand something maybe you aren’t explaining it well enough. @jasonfried

Jasonfried-avatar_normalCool is a detail, useful is a quality. @jasonfried

Avatar_normalCPU usage and load is not a good gauge of your infrastructure. Users just don’t care. What matters is the user experience. @j_m_williams

Jamis_icon_new_normalMy son came in 5th (out of 11) at his first pinewood derby. Good fun! Makes me want to build a track :) @jamis

Square_bw_avatar_normalI wish the iPad passcode could be immediate for intentional locking (pressing the button) and timed or disabled for auto-locking (sleep). @rjs

Jasonfried-avatar_normalBrevity respects the reader. @jasonfried

Jasonfried-avatar_normalSome letters from people who’ve read REWORK. Thanks everyone! http://37signals.com/rework/letters @jasonfried

Profile_beach_normalAnother musical gem: Turkish Taksim Trio’s heartfelt simplicity through absolute mastery http://bit.ly/nIFS6 @jsierles
Screen_shot_2009-11-09_at_10It’s highly annoying when people use terms like “For me, personally”. I know it’s for you, personally because you keep saying “I”. @sh

Jasonfried-avatar_normalClever iPad split keyboard concept from @srobbin: http://srobbin.com/blog/concept-ipad-split-keyboard/ @jasonfried

Jamis_icon_new_normalinteresting how the roman numerals for 1-8 sort numerically, as well as alphabetically. @jamis

Continued…