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Matt Linderman

About Matt Linderman

Now: The creator of Vooza, "the Spinal Tap of startups." Previously: Employee #1 at 37signals and co-author of the books Rework and Getting Real.

How Netflix' UI lets you fast forward streaming movies

Matt Linderman
Matt Linderman wrote this on 7 comments

In this article, David Pogue mentions Netflix’ neat technique for letting viewers fast forward streaming movies.

Remember, these videos are streamed to your TV (in other words, played from the Internet as you watch), so fast-forwarding and rewinding is a problem. The part of the movie you’d want to fast-forward to hasn’t arrived at your house yet.

Netflix pioneered the clever workaround: when you press the right-arrow key, little thumbnails of coming scenes flash by, representing 10-second intervals.  You wait about 15 seconds for Netflix to resume playback at the new spot.

Here’s a look at the UI in action as you scroll to the right:

netflix

netflix

netflix

[Podcast] Episode #8: Rapid fire Q&A

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Matt Linderman wrote this on 17 comments

Time: 22:08 | 02/16/2010 | Download MP3



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Jason and David answer your questions
We recently asked, “What topics would you like to see us address?” And you answered with a bunch of good ideas. In this episode, Jason and David run down the list and answer in rapid fire style.

Related links and previous episodes available at 37signals.com/podcast. Subscribe to the podcast via iTunes or RSS.

OkCupid scores by teaching

Matt Linderman
Matt Linderman wrote this on 4 comments

You’re an online dating site. You’re going up against much bigger competitors, like Match.com, PlentyOfFish and eHarmony. You could spend big bucks on advertising and marketing. But what you’ve tried in those areas didn’t really work.

But what if you start promoting by teaching? You’ve got a treasure trove of data. What if you take a Freakonomics-esque approach to all that info and use it to answer questions and reveal surprising twists?

That’s exactly what dating site OkCupid has done at its blog with posts like The 4 Big Myths of Profile Pictures, How Your Race Affects The Messages You Get, and Exactly What To Say In A First Message.

By turning its by-product (all that data) into something useful, OkCupid is getting on more and more radars. That post debunking the conventional wisdom about profile pictures brought more than 750,000 visitors to the site and garnered 10,000 new member sign-ups, according to the company.

This article explains more:

The blog, which OkCupid started in October, has helped get the company’s name out on other blogs and social networks…Since OkCupid started its blog, the number of active site members has grown by roughly 10 percent, to 1.1 million, according to the company.

“We’ve been up for six years,” Mr. Yagan said. “We’ve only had the blog for six months. It’s a big deal for us.”

Great lesson there. What has your business taught you that’s interesting, noteworthy, or surprising? Share it with the world and get people talking.

Spam is a way of thinking

Matt Linderman
Matt Linderman wrote this on 5 comments

REWORK Q&A with Jason at 800 CEO READ.com. Questions include: What are some of the ways that “big” can work against a company and their ideas? How and when does productivity best happen? And this one:

How is spam more than just an email issue?

Spam is a way of thinking. It’s an impersonal, imprecise, inexact approach. You’re merely throwing something against the wall to see if it sticks. You’re harassing thousands of people hoping that a couple will respond.

Press releases are spam. Each one is a generic pitch for coverage sent out to hundreds of journalists you don’t know hoping that one will write about you.

Resumés are spam when someone shotguns out hundreds at a time to potential employers. They don’t care about landing your job, they just care about landing any job.

Spam is basically a half-ass way of getting someone’s attention. It’s insulting, really.

A much better route: Be personal. Call someone. Or write a note. If you read a story about a similar company or product, contact the journalist who wrote it and pitch them with some passion. If you want a job, write an amazing cover letter that explains why you’d love to work there.

Don’t rely on the shotgun approach of spam though. If you invest nothing in your interactions, you probably won’t get much back.

Also, kind words from 800 CEO Read’s Jon Mueller about the book:

This isn’t just a book about changing your business, it’s about changing how you think about business, and is, perhaps, one of the most important books you’ll read this year.

Pre-order REWORK. (In stores March 9, 2010.)

Survival and profit are fine, but if you don’t have values or “higher purpose” at the heart of your business, you may be losing out in the battle for the hearts and minds of customers, suppliers and employees…

[Jason Fried] recently broadcast a 100-character challenge to his 24,000 Twitter followers: “What’s missing most from business today? Not sales. Not service. Not technology. Answer: A point of view.”

That’s more telling than the speeches last month from Nicolas Sarkozy, the French President, and Lawrence Summers, economic advisor to Barack Obama who told the World Economic Forum at Davos we must all build a better capitalism that “reflects shared values” and a “common morality.” A manifesto bubbling up from successful young entrepreneurs on the front lines of global marketing and collaboration is worth two dozen top-down political rants…

A company known for having a point of view and commitment to community generates a payback worth more than money: Trust.


Rick Spence in What do you stand for? [Financial Post]
Matt Linderman on Feb 12 2010 12 comments

Use real content to judge a design

Matt Linderman
Matt Linderman wrote this on 27 comments

Yesterday’s post “Design Decisions: Campfire transcript headings” explained how we arrived at this new header for each transcript day:

New transcript design

Several commenters disliked the black border:

Wow. I like the update but it is almost impossible to read “Today, February 9 in…” since the black border takes all the attention.

+1, the huge, repeated back border takes all the attention and makes my eyes cry.

I also find the thick black borders more distracting than useful in this situation. Maybe you should make them a little less thick or give them a less harder black color (gray)?

Viewing the header in isolation, I understand their concerns. But I also see what our prez would call a “teachable moment.”

See, this is where using real content to judge a design becomes so crucial. When you fake it or use lorem ipsum or just view a design in isolation, it’s easy to draw the wrong conclusions. That black bar does look very heavy in this context.

But check it out once you start using real info:

cf_bars_long

Totally different story now. Now the black bar doesn’t seem that heavy at all. In fact, it’s a great way to break up the data so you can see a new day has arrived in the transcript.

Real designs come from real content. Anything else is an abstraction. And abstractions can be real tough to judge accurately.

Related: Use Real Words: Insert actual text instead of lorem ipsum [Getting Real]

Computers shouldn't make people feel like idiots

Matt Linderman
Matt Linderman wrote this on 57 comments

Predictably, some argue the iPad doesn’t do enough. It needs a keyboard or a removable battery or multitasking ability or whatever.

But there’s an interesting backlash to that backlash. (Meta-backlash!) The discussion has people openly discussing an ugly truth that doesn’t typically get a lot of play among tech geeks: People don’t know how to use computers. And not just stupid people. Millions of people. People who are adults. And that’s pretty damn lame.

(Bold emphasis in the following excerpts is mine.)

Fraser Speirs writes this in “Future Shock”:

I’m often saddened by the infantilising effect of high technology on adults. From being in control of their world, they’re thrust back to a childish, mediaeval world in which gremlins appear to torment them and disappear at will and against which magic, spells, and the local witch doctor are their only refuges…

The Real Work is not formatting the margins, installing the printer driver, uploading the document, finishing the PowerPoint slides, running the software update or reinstalling the OS.

The Real Work is teaching the child, healing the patient, selling the house, logging the road defects, fixing the car at the roadside, capturing the table’s order, designing the house and organising the party.

Steven Frank says:

Since the days of the Apple ][, C64, and Atari 400, all we’ve done is add, add, add. Add more features to sell more computers. We’ve never stopped to take anything away.

I’m weary of this notion (even when presented as satire) that anyone who can’t master a computer must clearly be mentally retarded.

So while we trump up our skills at designing “easy to use” interfaces for our applications, millions of people are still trying to figure out how to get our beautifully designed application out of its zip file or disk image. Or where in fact the Downloads folder is. Or what, exactly, a folder is. If we hadn’t been there for every step of the personal computer evolution since the days of DOS and AppleSoft, I wager we’d find it pretty bloody confusing as well.

Rob Foster “On iPads, Grandmas and Game-changing”:

My mother-in-law walked in the door the day of the keynote and the first thing out of her mouth was “Did you see that new Apple iPad? That looks like it would work for me. Would that work for me?”

I was utterly flabbergasted. She NEVER talks about computers or technology. She tolerates them at best. Her attitude is typical of most baby boomers I’ve talked to regarding computers. She wants to benefit from them but is frustrated by the wall she must climb in order to do so. She’s learned how to use email and a couple of other things on the Internet and that’s about it…

I’ve long felt that computers were too hard to use, that the filesystem should NEVER be seen by the user. That human-computer interaction should favor the “human” side.

That these conversations are even going on is a good sign. For those of us surrounded by the minutiae of computers all day, it’s easy to forget there’s a world of people out there who just don’t get it. And it’s not their fault. It’s ours.

Apple has decided it’s worth throwing out advanced features in order to get these people onboard. Anyone who builds apps would be wise to consider taking a similar path. (Note: It’s not just about making a computer or an app more accessible for people who don’t get it. It’s also for people who do get it because this way is better.)

You can spend so much effort tweaking code or a specific part of the UI or adding a new pet feature that you forget the most important thing of all: People need to be able to START using your product. If they can’t do that, who cares about the rest?

You can crank up the snow machine. You can set up the slalom course perfectly. You can shape all the moguls so they’re just right. But if people can’t ever get on the ski lift, there ain’t gonna be any race.

[Podcast] Episode #7: Ryan Singer on the 37signals design process

Matt Linderman
Matt Linderman wrote this on 8 comments

Time: 19:24 | Download MP3



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Life as a 37signals Project Manager
Ryan Singer, who manages 37signals’ products and designs interfaces, talks about the company’s design process. He discusses how the design team works with each other and collaborates with programmers. He gives advice to other design/development teams on how to work together smoothly. He talks about how studying Rails has made him a better designer. He explains why Christopher Alexander and Edward Tufte have been big influences. And information architecture even gets some love!

See related links for this episode. Previous episodes available at 37signals.com/podcast. Subscribe to the podcast via iTunes or RSS.