A recent Screens Around Town post prompted a healthy debate about crowdSPRING and designers working on spec. We invited crowdSPRING’s Ross Kimbarovsky to write more about the issue. Below is his response.
For those who haven’t heard about us: crowdSPRING is the creative marketplace, where buyers post creative projects (logos, websites, print design, illustrations, marketing materials, etc.) and instead of receiving bids and proposals, designers from around the world submit actual designs. Buyers choose the design they like. Since our launch in May 2008, 700 buyers from 30 countries have posted creative projects. Today over 6,100 designers from 130+ countries work on crowdSPRING. We’re in Chicago, a few blocks from 37signals. We make products we like (we used our own marketplace to design our site – the designer was a 20 year old student from the Netherlands) and we believe others will like them too.
Our business model differs from offline and online design shops and from other marketplaces. Because buyers on crowdSPRING select from actual designs, designers on crowdSPRING submit work on spec. “Spec” is a short name for doing any work on a speculative basis, without a prior agreement that you’ll be paid for your work.
Some in the design community object to work on spec. AIGA, the U.S. professional association for design discourages designers from doing work on spec. A few years ago, the NO!SPEC campaign was founded to organize people who object to work on spec.
When we started working on crowdSPRING in 2006, we noticed that some companies (iStockphoto, Threadless) were succeeding with business models that allowed professionals and non-professionals to fairly compete against each. Today, we believe even more strongly than we did in 2006 that there is an underground, underdog community of creatives that is shaping the Internet. They are the future. They’re writers and inventors, photographers and designers, musicians and coders. They post videos to YouTube, photos to iStockphoto, t-shirt designs to Threadless. They write great code.
The establishment has long held that these ‘amateurs’ – students and stay-at-home moms, freelancers and fed-up corporate refugees – are nothing more than a novelty and are not capable of competing with the ‘professionals.’ The establishment is wrong. The Internet has blurred the boundaries between professionals and non-professionals. The underdogs are challenging tradition in industry after industry. They are risk takers. They are true entrepreneurs. The underdogs compete on their ideas and their work, not education, training, and fancy offices. They make things they like and they hope that other people will like them too.
Continued…