Jason co-founded Basecamp back in 1999. He also co-authored REWORK, the New York Times bestselling book on running a "right-sized" business. Co-founded, co-authored... Can he do anything on his own?
A couple weeks ago on Twitter I said: “I still maintain the Drudge Report is one of the best designed sites on the web. Has been for years.” A few people agreed, but most didn’t. Some thought it was a joke. I wasn’t kidding.
To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose. However, I still think that the Drudge Report is an aesthetic masterpiece even though I also consider it ugly. Can good design also be ugly? I think Drudge proves it can.
Here are a few reasons, in no particular order, why I think The Drudge Report is one of the best designed sites on the web.
Staying power
People talk about timeless design all the time. But most things people point to that are timeless end up being time stamped. The Drudge Report, on the other hand, has proven timeless. It’s generic list of links, black and white monospaced font, and ALL CAPS headlines have survived every trend, every fad, every movement, every era, every design do or don’t. It doesn’t look old and it doesn’t look new — it looks Drudge. It hasn’t changed since at least 1997, and I believe the design goes back even further. How many sites can survive — and thrive — unchanged for a decade? That’s special.
The recent economic downturn has me wondering… Are small ‘Getting Real’ businesses like 37signals more resistant to the declining economy or is it just that any downside is much less dramatic than multi billion dollar failures and job cuts in the thousands? Have you been impacted directly in reduced growth or increased cancellations as far as you can tell?
How do most companies handle economic downturns? They keep a closer eye on spending, they cut back on hiring (or lay people off), they waste less time, they focus on their core competencies, they push to eliminate complexities, they cut back on long tedious projects and instead focus on quicker wins that have a more immediate impact on the bottom line, and they consolidate roles and trim fat.
This is what Getting Real is all about. Staying small, being frugal, focusing on just a few core things at a time, quick wins, eliminating abstractions that lead to miscommunication and complexity, only doing what you need to do instead of everything you could possibly do, etc. We believe companies that live these ideas are better off all the time — but especially when times get rough.
Charging for your product is safer
Another key tenet of Getting Real is charging for your product. You make something and your customers pay for it. Connecting your revenues to your customers helps you stay focused on the things that really matter to the people who pay your bills. It’s a healthy alignment that helps during tough times.
This isn’t the case when advertisers are the ones funding your operation. When the people using your product aren’t the ones paying for your product you’re at a strategic disadvantage. Your improvements can’t just be targeted at users, they also have to be targeted at advertisers. So now some of your energy is split into pleasing two different groups. It’s possible advertisers and users have the same goals, but it’s less likely. You’ll notice I’m calling people users now. That’s what people become when they don’t pay for your product—they are users, not customers. That changes the entire dynamic.
One more point on advertising-funding businesses: They’re at greater risk in economic downturns. Advertising budgets are among the first to get cut when things go bad. If your business is based on someone else’s advertising budget, you’re in for an especially difficult time in a down market.
Starting in 2006 Peter Schiff goes prescient. He nails the current crisis in detail. The other talking heads can’t get the bull [market] out of their mouths fast enough. They’re even laughing him off. My favorite moment is when Ben Stein says Merrill is a super bargain at $79. “It’s a joke it’s so cheap” he says. MER closed today at 13.80. Here’s the MER chart from August 17, 2007 — the day Ben Stein called it. Bueller…Bueller?
Highrise has been on a roll lately. The new Deals feature has been a huge success. Let’s keep the good news coming. Today we’re excited to roll out two of the most requested features in Highrise: CSV (Excel) import, and exporting of notes/emails from contacts, cases, and deals.
CSV (Excel) import
You’ve always been able to import contacts from vCards, Basecamp, Outlook, and ACT!, but we didn’t provide an option to import data from a CSV file. Many people keep their contacts in Excel, so now you can export those contacts from Excel into a CSV file and import them into Highrise. Here’s how it works (from the Highrise help section). Jamis did a great job putting this feature together.
Export your notes/email
You’ve been able to export your contacts from Highrise in vCard or CSV format for a while now. But starting today you can also export your notes/emails from your contacts, cases, and deals.
Scientists have created the first ‘humanoid’ robot that can mimic the facial expressions and lip movements of a human being. Full article at Mail Online.
This is a 240 pencil set made from the carbon of a cremated human. Each pencil is foil stamped with the name of the deceased.
The clever part
Only one pencil can be removed at a time. You sharpen the pencil by putting it back in the box. The shavings then occupy the space of the used pencils. Over time the pencil box fills with sharpenings — turning the box into a new urn (it’s filled with the shavings which are made from the cremation).
I’ve been in too many meetings, too many conferences, too many discussions where someone goes “I’m having a hard time explaining this or that…” Then they say “I just really want to say this…” And then they say it and it’s clear, concise, and obvious. But it’s as if they aren’t even listening to themselves because they’re right back to thinking about how to say what they just said. Only now they’re back to trying to make it more complicated than it needs to be. They should just say it like they said it a minute ago.
We’re all told to be good listeners when someone else is talking, but we should work on being better listeners when we’re talking. We might find that we’ve already got the answers.
This week I’m having a new roof put on my house. I did the research, got the quotes, picked a company, and they’re working on it now.
They’ve been at it two days so far, but I’ve already been surprised twice. It reminded me how important it is to set your customer’s expectations.
Day one
They tore off the old roof(s). You can’t see the sky, it’s just the old roofing material—the ceiling is still in place. I had no idea this would make a mess inside the house on the top floor. Paint chips, roof dust through some cracks and removed skylights. I guess I should have assumed, but I’ve never been through this before so I didn’t think much about it.
Would have been nice if the roofing company said…
“Hey, when we tear off the old roof you might get some black dust and paint chips on the top floor. You may want to cover up some of your furniture or other valuables just in case.”
Day two
Out come the blow torches. I didn’t know they’d be torching today. But I’m working from home and wondering what the acrid burning smell is and light smoke filling the house. Now I know.
Would have been nice if they said…
“Hey, today we’re going to be working with torches and toxic materials. Some smoke and fumes may get inside during this process. You may want to leave the house while we’re doing this.”
Day three
I have no idea what’s next. What happens tomorrow? They don’t tell you, they just do it and then you find out.
Would be nice at the end of each day if they said…
“Hey, so far we’ve finished A B and C. Tomorrow we’ll be doing D. Here’s what you can expect.”
Setting expectations is key
I have confidence in their work, but the experience has been soured by the the lack of expectations. Just giving me a feel for what’s gonna happen today and tomorrow would go a long way towards making the experience significantly better.
